NEA HIN | After a Crisis

Long-term communications and media strategies

	Communications strategies
	Continue to provide regular communications and realize that the need for updated information continues in the aftermath of a crisis. Click here for tips on managing benchmark dates. Update Web sites, voice mails, phone scripts, fact sheets, etc., as needed. Maintain a master list of frequently asked questions and answers. Meet as needed with key stakeholders to identify questions, quell rumors, provide accurate and timely information, etc. Media strategies Convey a message of resilience, continued healing and a return to normalcy when working with the media. Issue media advisories about memorial events open to the public, anniversary dates, fundraising or donations, etc.
	Understand that the media will continue to look for “news hooks” after the crisis, such as anniversary dates, memorials and dedications. Click here for long-term media issues.
	Manage media coverage of the first day back and other benchmark dates by establishing policies regarding media presence on school grounds and in the building. Establish a perimeter for photographers and satellite trucks. Set guidelines on still and videocameras in the building. Remember the goal is to establish a normal routine, and heal and foster a sense of safety. Click here for protocols. Click here for tips on working with the media during the first anniversary.