Rosanna M. Fiske is the Vice President of Corporate Communications at Wells Fargo & Company, Florida. Formerly, Ms. Fiske served as Executive Vice President & Chief Strategy Officer at Republica, LLC and as the graduate coordinator and associate professor of advertising and public relations at South Florida’s largest public research university, Florida International University (FIU). Ms. Fiske began her career as a journalist, and then moved to marketing and corporate communications. She has held senior communications counsel, marketing, and management positions in agency and corporate settings. She holds a bachelor’s degree in journalism, a master’s degree in mass communications, and is accredited in public relations (APR).
Ms. Fiske was named the 2010 PR Professional of the Year by the national Hispanic PR Association, and is the Chair and CEO of the Public Relations Society of America. That organization is the world’s largest public relations professional organization, and is headquartered in New York. She is the first Latina to hold that position.
She received the 2002 D. Parke Gibson Pioneer Award – the nation’s highest individual honor in multicultural communications — as well as two Silver Anvils and a CIPRA for outstanding campaigns in consumer marketing communications. Before joining the faculty at FIU, Ms.Fiske held senior-level agency positions in which she was responsible for international client work spanning four continents for industry leaders such as Charles Schwab & Co., American Airlines, Anheuser-Busch Companies, Wells Fargo Bank and MCI. She has worked directly with Fortune 500 CEOs, senior management teams, and boards of directors in strategic planning, management structuring, crisis and employee communications, multicultural and global initiatives, and strategic and executive communications.