- Continue to provide regular communications and realize that the need for updated information continues in the aftermath of a crisis. Click here for tips on managing benchmark dates.
- Update Web sites, voice mails, phone scripts, fact sheets, etc., as needed.
- Maintain a master list of frequently asked questions and answers.
- Meet as needed with key stakeholders to identify questions, quell rumors, provide accurate and timely information, etc.
Media strategies
- Convey a message of resilience, continued healing and a return to normalcy when working with the media.
- Issue media advisories about memorial events open to the public, anniversary dates, fundraising or donations, etc.
- Understand that the media will continue to look for “news hooks” after the crisis, such as anniversary dates, memorials and dedications. Click here for long-term media issues.
- Manage media coverage of the first day back and other benchmark dates by establishing policies regarding media presence on school grounds and in the building. Establish a perimeter for photographers and satellite trucks. Set guidelines on still and videocameras in the building. Remember the goal is to establish a normal routine, and heal and foster a sense of safety. Click here for protocols. Click here for tips on working with the media during the first anniversary.