Back-To-School: Promoting
Free and Low-Cost Health Insurance for Kids
There are more
than 8 million uninsured children in America. These children
do not have access to regular doctor visits, immunizations and
eye exams they need to stay healthy, which negatively impacts
their ability to grow and learn. MOST of these kids (from birth
to age 19) are eligible for low-cost and free health insurance
through the State Childrens Health Insurance Program (SCHIP)
and Medicaid, regardless of their health status. Unfortunately,
their parents do not believe they qualify.
School staff
can be instrumental in efforts to enroll eligible children in
free or low-cost health insurance. Conducting child health insurance
outreach at school is a common sense, high-impact strategy for
a number of reasons:
- School
staff see the problems first hand. Schools are
one place where the negative effects of a lack of medical
attention are directly felt. Teachers and other school
staff can often detect student performance problems linked
to health concerns. Screening children for eligibility
for free or low-cost health insurance, and then making
sure they get signed up, are the first steps toward helping
them get needed care.
- Schools
may already provide health services. Schools may
provide some health services, either through a school-based
clinic or a visiting or in-school nurse or counselor. Staff
who provide these services can help students get health
coverage too. If the school is already certified to receive
Medicaid reimbursements, helping students enroll in Medicaid
is in the school’s financial interest. Schools may need
to coordinate closely with local managed care organizations
to work out the details of serving children in the Medicaid
program.
- Schools
are trusted institutions. Parents tend to trust
schools and the information they provide. Hearing about
Medicaid or other child health insurance programs from
their child’s school may diminish the stigma that is often
associated with receiving public benefits.
- School
staff may have eligible children. Many school or
school-related employees may have incomes which would make
their children eligible for Medicaid or other child health
insurance programs. As a local employer, schools can provide
information about these opportunities.
Covering
Kids: Back To School Campaign
NEA HIN encourages
teachers, school administrators, counselors and school nurses
to join the Covering
Kids National Back-to-School Effort, a national
initiative of The Robert Wood Johnson
Foundation working to connect uninsured children to low-cost
and free health care coverage programs in all 50 states and the
District of Columbia.
The Covering
Kids Back-to-School Action Kit has all of the tools you need
to let parents know about the low-cost and free health care coverage
that is available for kids. As trusted advisors, educational
employees have the opportunity to reach families and spread the
word about the low-cost and free health care coverage programs
available in their state.
The Back-To-School
Action Kit includes (go to the kit or visit specific elements
below):
- Fliers
to send home with report cards (English and Spanish)
- Coloring
Book Pages (3)
to use in class activities - Fact
Sheets
can educate your colleagues on the consequencesof being uninsured
- Template
Drop-in Articles for
ElementarySchool
and OpinionEditorial (Op-Ed) for High Schools
- Bookmarks to
hand out to students
- Posters to
decorate classrooms
- Other marketing
and promotional pieces for working with school and ommunity
partners and parents.
Strategies
for Schools
- Educational
employees around the country are already promoting free and
low-cost health insurance for kids. Check out these tips for
reaching out to students and families.
Resources
- Learn more
about free and low cost health insurance in your state.
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